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Readership

A recent survey of millionaires in China revealed that a startling 64% of Chinese millionaires (with assets over US $1.6 million) had completed migration or were planning to relocate overseas.

Australia continues to be one of the top destinations for migration and investment.

In 2014, it’s estimated there are close to one million ethnic Chinese currently living in Australia – that’s 4.3% of the total population!

Subsequently, Mandarin-Chinese is now the 2nd-most spoken language in the country after English.


Year on year the Chinese population continues to grow steadily, bringing vast opportunities to Australian businesses. For new migrants, the newspaper is still the preferred source of information.


Our newspaper captures a very well-educated readership with high disposable incomes.